Home  Facial Care  Hair Care  Body Care  My Orders  Contact Us  About Dead Sea    The beauty of the Dead Sea's shimmering waters goes far beneath its surface. At 400 meters below sea level, the Dead Sea is the lowest spot on earth, capturing amazing healing and beautifying qualities in the riches of its minerals, hot springs and black mud. Dead Sea Laboratories is the only cosmetics enterprise situated on the shores of the Dead Sea and deriving its raw minerals directly from this natural source. The miraculous benefits of this area are lovingly and carefully bottled in the growing lineage of beauty, skin care and treatment products aptly called AHAVA, the Hebrew word for love. The minerals, abundantly found in the Dead Sea, have a remarkable effect on your skin; they help to clarify and stimulate as well as nourish and retain moisture, resulting in a fresher, healthier and more youthful appearance. All AHAVA products contain a Mineral Skin Osmoter, otherwise known as MSO. To understand more about MSO, please read the explanation provided below. Mineral Skin Osmoter (MSO) Information Dermatest, a well known European Dermatological Research Institute, has confirmed that: "In comparison with 45 leading cosmetic brands, AHAVA Mineral Beauty Serum has achieved optimal and superior results in smoothing the skin surface and remarkably reducing wrinkles and roughness." AHAVA Advanced Skin Rejuvenating Collection is the first to contain Mineral Skin Osmoter, a unique active complex. Along with a high concentration of Dead Sea Minerals, the Osmoter range contains numerous skin improving natural ingredients: SHEA BUTTER softens the skin and controls shine ROSE HIP OIL promotes skin regeneration HYALURONIC ACIDS maintain smoothness and elasticity FRUIT ACIDS remove dead cells to create a smooth surface NATURAL AMINO ACIDS prevent signs of premature aging What is MSO? Well it is the "less is more" concept applied to the Dead Sea. You probably remember that the Dead Sea is superior to sea water in that it contains higher concentrations of Magnesium, Potassium and Calcium, whereas ordinary sea water is mainly Sodium. Sodium has some irritant qualities and when present in too high of a concentration can prevent a product from being hypoallergenic and from holding other substances in solution. In MSO, AHAVA has succeeded in "keeping the good and throwing out the bad". We've created a mineral complex in which Sodium and Potassium contents are drastically reduced and the Magnesium and Calcium contents are dramatically increased. Because of the decreased Sodium and Potassium, there is less chance of irritation. In simple terms, the MSO is a complex that firms, softens, adds minerals, rejuvenates and prevents premature aging.